선택 번호 서명 저자 출판사 출판년도 화폐단위 가격 메인분류
상세분류
16761
Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus Tobias Röding
Springer Gabler
2023
EUR
84.99
Management
Marketing
16762
The Customer Asset : Understanding and Managing its Value Neil Bendle
Palgrave Macmillan
2023
EUR
39.99
Management
Marketing
16763
The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience Kristina Bäckström
Palgrave Macmillan
2024
EUR
49.99
Management
Marketing
16764
The Marketing of Service-Dominant Logic : A Rhetorical Approach Chris Miles
Palgrave Macmillan
2023
EUR
139.99
Management
Marketing
16765
The Palgrave Handbook of Interactive Marketing Cheng Lu Wang
Palgrave Macmillan
2023
EUR
219.99
Management
Marketing
16766
The Pricing Compass : Finding the Solution to Your Pricing Puzzle Jan Y. Yang
Springer
2024
EUR
39.99
Management
Marketing
16767
The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth Batat
Routledge
2023
GBP
39.99
Management
Marketing
16768
The Routledge Companion to Marketing and Society Kubacki
Routledge
2023
GBP
43.99
Management
Marketing
16769
The Strategic Marketing of Science, Technology, and Medical Journals : A Business History of a Dynamic Marketplace, 2000–2020 Albert N. Greco
Palgrave Macmillan
2023
EUR
44.99
Management
Marketing
16770
The Strategist's Handbook Galpin, Timothy
OUP Oxford
2023
GBP
25.00
Management
Marketing
16771
Transhumanisms and Biotechnologies in Consumer Society Takhar
Routledge
2023
GBP
39.99
Management
Marketing
16772
Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice Karen E. Sutherland
Palgrave Macmillan
2023
EUR
35.99
Management
Marketing
16773
Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector : Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal Ana Maria Soares
Springer
2023
EUR
179.99
Management
Marketing
16774
Buyer Personas Revised And Expanded: Gain Deep Insight Into Your Customers' Buying Decisions And Win More Business Kraus
Wiley
2024
USD
27.95
Management
Marketing & Sales
16775
Coffee'S For Closers - The Best Real-Life Sales Book You'Ll Ever Read Morris
Wiley
2023
USD
24.95
Management
Marketing & Sales
16776
Consumer Behavior 1St Edition Ruvio
Wiley
2023
USD
88.95
Management
Marketing & Sales
16777
Digital Marketing Fundamentals: Omcp'S Official Guide To Omca Certification Jarboe
Wiley
2023
USD
44.95
Management
Marketing & Sales
16778
Entrepreneurial Marketing: Beyond Professionalism To Creativity, Leadership, And Sustainability Kotler
Wiley
2023
USD
27.95
Management
Marketing & Sales
16779
From Pitch To Profit - How To Build Genuine Trust And Achieve Business Success With The Infinite Sales System® Ewert
Wiley
2024
USD
21.95
Management
Marketing & Sales
16780
Game Changer: How Strategic Pricing Shapes Businesses, Markets, And Society Izaret
Wiley
2023
USD
44.95
Management
Marketing & Sales
